A ceramic tableware retailer with an offline customer base went from ₹9,000 to ₹6.3 lakh of online sales a month in sixty days
₹9,000 to ₹6.26L of online sales a month in 60 days, 317 orders at ₹440 each
Where they started
A Surat retailer of premium ceramic dinner sets, kitchenware and tableware whose buyers were homemakers, corporate-gift buyers, hotels and caterers, and whose asset was "huge data (mobile numbers) of our existing offline customers" (onboarding form, 23 January 2026). Fee: ₹40,000 a month from 21 February 2026 plus 5% of ad spend (contract; invoices April to July 2026). The first month online: ₹8,015 of Meta spend, ₹8,970 of store revenue, four orders.
What Monastic Media did
- Stepped the budget rather than launching at scale: ₹8,015 in February, ₹47,303 in March, ₹1.39 lakh in April, ₹1.82 lakh in May (sheet monthly rows).
- Set a written April target with the client of ₹1.05 lakh of spend for ₹3.15 lakh at 3x (sheet, Projections and target rows).
- Tracked cost per order and store revenue beside Meta's own revenue every day, so the client saw store-level numbers, not platform ones.
- Charged 5% of ad spend on top of the retainer, invoiced against the actual spend base each month (5% of ₹1,05,938 in April; ₹1,81,152 in May; ₹1,65,400 in June; ₹1,56,578 in July).
- Call notes and creative briefs for this account are not held in Monastic Media's systems; the work beyond the sheet is on request.
What changed
- Store revenue: ₹8,970 (February 2026, 4 orders) → ₹1,00,710 (March, 51) → ₹6,26,182 (April, 317) → ₹5,38,063 (May, 352) → ₹4,45,836 (June, 265) → ₹4,26,300 (July, 257).
- Return on spend (store revenue over Meta spend): 1.1 → 2.1 → 4.5 → 3.0 → 2.7 → 4.2. Cost per order ₹2,004 → ₹927 → ₹440 → ₹517 → ₹631 → ₹394.
- February to July 2026: ₹21.5 lakh of store revenue on ₹6.45 lakh of Meta spend, 1,246 orders (derived from the monthly rows).
- The April target of ₹3.15 lakh at 3x was beaten (₹6.26 lakh at 4.5x). The May and July targets of ₹8 lakh on ₹2 lakh were not reached.
- The engagement ended in July 2026 (last invoice 21 July 2026; status offboarded).
The target, as the client stated it
April 2026: ₹3.15 lakh at 3x on ₹1.05 lakh (sheet) — beaten. May and July 2026: ₹8 lakh on ₹2 lakh of spend (sheet) — not reached (₹5.38 lakh and ₹4.26 lakh).
Status: partly reached.
The question this answers
"We sell offline and to hotels — will online even work for tableware?" Sixty days from a first ad to ₹6.26 lakh of online orders in a month, on a store that had none.
Sources: the shared monthly revenue sheet, invoices. Figures are available on request.