Where they started
A family-run brand with customers "buying more than 6 years" (client onboarding form, 4 October 2025), a Shopify store, a six-year-old Amazon listing with little advertising behind it, and one stated struggle: bargain hunters. The founder wanted buyers "willing to pay a premium price as long as they are confident about the purity". Its own Google Ads did ₹13,175 of spend for ₹99,007 of revenue in September 2025 (sheet, Projections tab). On the 24 July 2026 call Om put the starting line at "almost doing 15 lakhs when we onboarded you". Retainer ₹40,000 a month from 10 October 2025.
What Monastic Media did
- Launched Meta and Google on 10 October 2025 (Search delivering first, Shopping in learning until November), with a written monthly target for spend, revenue and ROAS reviewed with the founder each month (sheet; minutes of 13 October and 4 November 2025).
- Put 95% of the Meta budget behind oil and ghee videos, including a customer testimonial ad, and moved snacks and combos onto catalogue ads while more videos were made (calls, 29 June and 6 July 2026).
- Agreed a pacing rule with the client's team: front-load 30 to 35% of the month's budget into the first eight days, when grocery replenishment peaks, and move Sunday budget to Saturday (6 July 2026).
- Rebuilt fatiguing ads by mixing old and new creatives in one ad set; the ghee ad returned to 24.83x month to date (6 July 2026).
- Held a remarketing layer on pixel add-to-cart and checkout audiences at 11.23x (same call).
What changed
- Store revenue: ₹7.89 lakh in 22 days of October 2025 → ₹16.39 lakh (November) → ₹22.88 lakh (January 2026) → ₹25.25 lakh (March) → ₹28.11 lakh (August 2026).
- Orders: 524 (October, partial) → 1,158 (November) → 2,168 (March) → 2,025 (August).
- Total ad spend: ₹52,099 (October) → ₹1.29 lakh (November) → ₹2.81 lakh (March) → ₹3.86 lakh (August).
- Meta ROAS by month 7.6x to 10.3x; Google 5.1x to 12.2x from February to August 2026; store revenue over total spend 16.5 → 7.3 as spend rose.
- One week as spoken on the 29 June 2026 call: ₹43,600 spent, ₹3.36 lakh of revenue, 7.72x, lifted to 10.38x after pausing draining ads.
- Store revenue added between November 2025 and August 2026: ₹11.7 lakh a month (derived from the two monthly totals).
The target, as the client stated it
December 2025: the founder's own estimate was "approximately 18 lakh" and the team set ₹20 lakh (minutes, 4 November 2025) — December closed at ₹16.26 lakh, not reached. 24 July 2026: "For next month we have targeted for 50 lakhs" — August closed at ₹28.11 lakh, not reached.
Status: not reached.
The question this answers
"Show me a food brand you have grown, and the fee paying for itself." A ₹40,000 monthly fee against a store that added ₹11.7 lakh a month.
Sources: the shared monthly revenue sheet, dated client review calls. Figures are available on request.