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DETAILED CASE STUDY

A cold-pressed oils brand went from five months at 1.3 to 1.7x to its best month at 2.6x once the creator videos landed

case study

A cold-pressed oils brand went from five months at 1.3 to 1.7x to its best month at 2.6x once the creator videos landed

Store revenue ₹7,290 to ₹1.98L a month; ROAS 1.3–1.7x to 2.6x after the UGC batch

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Cold-pressed oils brand, Hyderabad

Store revenue ₹7,290 to ₹1.98L a month; ROAS 1.3–1.7x to 2.6x after the UGC batch

EfficiencyFood & beverage<₹5L → <₹5L a month8 monthsTarget partly reached

Cold-pressed oils brand, Hyderabad

Services: Performance marketing (Meta), Performance marketing (Google), UGC video, Creatives & statics. Evidence: revenue_sheet, call.

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Where they started

Virgin cold-pressed groundnut, coconut, mustard, sesame, sunflower and safflower oils; a founder who gives the brand 80% of his time beside other businesses. Before the engagement, website sales ran at "20–30,000, 50,000" a month (review call, 26 August 2026). Signed 12 January 2026: performance marketing plus UGC at ₹60,000 a month for January to April, then ₹30,000 a month performance-only from May, plus 2% of Shopify sales. The burn here was Monastic Media's own: at onboarding the sales team had been "very much confident" of a 4 to 5x ROAS from month one, and "we struggled for three months" (founder, 22 July 2026).

What Monastic Media did

  1. Took ownership of creative supply so the founder could not be the bottleneck — 15 UGC videos completed, including Marathi and Telugu language cuts for the two best states (ugc_items; call, 22 July).
  2. Re-based the ROAS goal to 2 for July and let the last batch of videos run a 10-day read before deciding on more content, rather than shooting on hope.
  3. Revised the April target down at the client's suggestion (₹45,000 for ₹90,000 at 2x, sheet) instead of holding a number nobody believed.
  4. Targeted by region where the brand already sold — Maharashtra and Telangana for the regional festivals, pan-India for Dasara and Diwali — with festive creatives briefed 10 to 15 days before Ganesh Chaturthi (agreed 22 July).
  5. Kept the founder on monthly calls with an explicit "what has not worked" agenda, and moved the account to the performance lead in August.

What changed

  • Store revenue by month (sheet): ₹7,290 (January 2026, 9 orders) → ₹26,200 (February) → ₹78,241 (March, 67) → ₹86,178 (April) → ₹1,20,530 (May, 90) → ₹1,02,287 (June) → ₹1,97,679 (July, 161 orders) → ₹1,75,828 (August, 140).
  • Meta ROAS: 0.7 and 0.5 in the first two months, 1.3 to 1.7 from March to June, 2.3 in July and 2.0 in August; store revenue over spend 2.6 in July (the founder on 22 July put the first three months at "1.1 to 1.4").
  • July 2026, "our best month till now": "almost 2 lakhs of sales with 2.6 ROAS" (26 August call) — the sheet reads ₹1,97,679 at 2.6.
  • Cost per order: ₹676 (March) → ₹475 (July) → ₹581 (August); the founder's own reading on 26 August was "about ₹500" — still the open problem.
  • 1 to 13 September: ₹65,531 on ₹29,561, 60 orders (sheet).

The target, as the client stated it

As stated by the founder: a 2 ROAS in July 2026 (reached: 2.3 Meta, 2.6 overall); cost per purchase down to the "100, 150 range" without losing volume (not yet); festive-season sales that "should become just double or triple" (window open, Dasara to Diwali 2026).

Status: partly reached.

The question this answers

"Every month you say let's see this month" — this is what the flat months looked like, what changed the curve (language-specific creator video plus regional targeting), and the number the founder still holds Monastic Media to.

Sources: the shared monthly revenue sheet, dated client review calls. Figures are available on request.

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