Food & beverage case study: ₹20,000 to ₹17,867 monthly revenue in 1 month

New ads per month

1. 1

   Research & offer · Week 1 to 2

   What we do

   Before budget rises, we get the smaller food and beverage store ready to convert paid traffic. We put the website audit, the creative brief and the monthly media schedule in place before spend moves. We add cart-value offers that step up at set basket sizes to lift order value.

   Why

   In this case study, a smaller food and beverage brand grows monthly revenue in 1 month, from ₹20,000 to ₹1.2Cr (600x). Nine in ten of the accounts we measured grew more slowly than that in the same time; the case study is built on what the fastest tenth reached, and shows the gap to the agreed number honestly. No single problem was named; the case study works from the figures instead. A written brief gives every later budget decision a reference point. Higher order value lowers the share of each order that goes to ads.

   How it works

   All three are shared with the brand's team before any budget step. The tiers follow real order values, not round numbers.

2. 2

   Measurement & reviews · Week 1 to 4

   What we do

   We log store orders every day beside what the ad platform claims. We agree a written number for every week on the way from ₹20,000 to ₹1.2Cr, and start each review with the week-to-date figure against it.

   Why

   No starting return on ad spend was given; the starting return is what measured food and beverage stores of that size hold. Platform attribution over-counts, so budget decisions sit on the store-side number. Written monthly numbers expose a slow week while there is still time to act.

   How it works

   Every budget call starts from the store's orders. The week's number is on the page at every review.

3. 3

   Creative testing · Week 1 to 4

   What we do

   We test with video, catalogue ads and static image first, rising to a handful of new ads a month by the last four weeks, with every format close to the account's return. We run one broad video campaign of the core products, with a customer testimonial, and give it most of the budget. We give each lead product its own campaign and read it weekly. We work in creative batches with a fixed read window each.

   Why

   Broad delivery lets the algorithm find buyers for an everyday product. Shared campaigns hide weak products; separate ones expose them fast. The read window keeps creative spending tied to evidence.

   How it works

   The video that takes off is scaled; the tests around it are cut. Budget follows the products that sell. Losing batches stop; winning ads take their budget. More spend buys more new ads, led by video ahead of catalogue ads.

4. 4

   Scaling · Week 4

   What we do

   Through Week 4, we push toward ₹1.2Cr: the budget stays close to the learning level while return holds, and Instagram Reels carries the most spend and Instagram Feed the next. We tie every budget increase to return: we step up while it holds, and step back when it drops. We put seasonal collection campaigns in front of each festive and wedding peak.

   Why

   In Week 4 the budget stays close to the learning level, while return on spend holds. Return holds through these weeks because each budget step stops where return starts to slip. Demand is seasonal and regional, so spend moves with the calendar.

   How it works

   There is no fixed ramp; each week's budget follows the return of the last. Spend shifts into each season and between regions with the calendar. In the last four weeks, Instagram Reels takes the most spend and Instagram Feed the next most. Prospecting to new buyers takes the bulk of spend, while retargeting returns more for each rupee.

1. Week 1

   First, the set-up: the first ads run on a small daily budget while tracking is checked against store orders. The website audit, creative brief and media schedule are shared. Basket-size offers switch on at checkout.

   • Revenue ₹4,528
   • ROAS 1.86x
   • Ad spend ₹2,435
2. Week 2

   First creative read: ads that do not convert are cut. Return on spend holds while budget holds.

   • Revenue ₹4,423
   • ROAS 1.88x
   • Ad spend ₹2,352
3. Week 3

   Offers and store fixes switch on as the first orders confirm.

   • Revenue ₹4,529
   • ROAS 1.93x
   • Ad spend ₹2,345
4. Week 4

   Learning phase closes: the buyer found and the winning creative picked. Return on spend holds while budget holds. ₹1.2Cr is not reached in the time, because budget stops rising where return starts to slip. Cost per purchase ends close to the learning phase.

   • Revenue ₹4,387
   • ROAS 1.97x
   • Ad spend ₹2,227

1. 1

   15 UGC videos, including regional-language cuts for the two best-selling states

2. 2

   Cost per order stayed well above what a low-price consumable can carry.

3. 3

   Monthly review calls that start with what has not worked