Performance ads videos, built to sell.
Hook-first ads videos for D2C brands: creator-led UGC ads, demos and testimonials, made in-house, then tested and scaled in Meta and Google ads.
Monastic MediaSponsored
Monastic MediaSponsored
Monastic MediaSponsored
Formats that
earn the click.
Every performance ads video is scripted for one job: the sale. These are the formats we make most.
UGC-style testimonials
A creator tells the story of using the product, in their own words.
Product demos
The product in action, close up, doing the one thing it promises.
Problem-solution
Name the pain in the first line, then show the fix.
Unboxing
The first open, the first look, the first reaction.
Founder-led
The founder on camera, saying why the product exists.
Hook variants
Several openings for every video, so each one can be tested as its own ad.
Monastic MediaSponsored
Five beats,
one job.
Every script follows the same spine, whatever the format. The hook changes most, so that is what we test.
- 1
Hook
Stops the scroll and names the viewer or the problem.
- 2
Problem
The pain, in the viewer’s own words.
- 3
Product
The fix, shown working.
- 4
Proof
A result, a review or a reaction.
- 5
Offer
One clear reason to buy now, and where to tap.
Tested in Meta and Google.
Scaled on what wins.
Our performance marketing team runs the videos as ads. Every hook gets its own ad, the numbers decide, and budget follows the winners.
- 01
Cut the hooks
Several openings per video, each edited as its own ad.
- 02
Launch the test
The hooks go live side by side in Meta and Google.
- 03
Read the signals
Who watches past the opening, who clicks, who buys, and at what cost.
- 04
Scale the winners
Budget moves to the videos that sell. Weak hooks are switched off.
- 05
Refresh
New hooks and new creators on the winning angles, before the ads tire.
- Hook rate
- Hold rate
- Click-through rate
- Cost per purchase
- ROAS
Creator video
pays its way.
Return on ad spend by creative type, pooled across our client ad accounts on Meta.
Ahead of static images (3.28x), video (2.73x) and carousels (2.04x).
ROAS by creative type
- Catalogue ads3.66x
- Creator video (UGC)3.43x
- Static image3.28x
- Video2.73x
- Carousel2.04x
Meta purchase ROAS, pooled across our client ad accounts, Oct 2023 to Sep 2026. Unclassified formats left out.
Performance ads videos,
by category.
Hook-first creator ads across categories. Filter by category, then tap any video to watch it with sound.
Vaseline performance
ads videos.
Hook-first cuts we made for Vaseline. Tap any video to watch it with sound.
Vaseline lifestyle ads videos
“MM helped us scale from 0 to ₹2.6 CR/month in just 6 months with clear communication and industry expertise!”Rakesh Naidu · GM @ Naaptol
Case studies built from
real brand enquiries.
Performance ads videos,
answered.
What is a performance ads video?+
An ad video with one job: a sale or a lead. It opens on a hook, shows the product early, gives proof and ends on a clear offer.
Which formats do you make?+
UGC-style testimonials, product demos, problem-solution videos, unboxing videos and founder-led videos. Every video can carry several hooks.
Do you run the ads as well?+
Yes, if you want us to. Our performance marketing team runs Meta and Google ads, tests the hooks and moves budget to the winners. Or we deliver the files to your team.
How do you test hooks?+
Each opening is edited as its own ad and goes live next to the others. We read who watches past the opening, who clicks and who buys, then scale the winners.
How long does a batch take?+
25 days from brief to final delivery. Day 1: brand brief and strategy call; Day 3: script writing and video ideation; Day 6: client review and approval of scripts; Day 10: creator alignment and shoot scheduling; Day 15: content production; Day 20: editing and post-production; Day 22: client review round; Day 25: final delivery.
Can we use the videos beyond ads?+
Yes, when it is agreed upfront. Rights transfer on full payment. Use beyond the agreed platforms is discussed first.
Make ads videos that sell.
Book an ads video call. We plan the hooks, the creators and the shoot with you.