Performance marketing, built from the ad account up.
We plan the campaigns, set up the ad sets and make the ads in-house. Budget moves to what sells. Seven numbers land in your Slack at 6:30 PM.
- 110CR+Spend on ads
- 440CR+Revenue created
- 5YR+Years of experience
Live in a typical month, per client ad account we have run.
Which agency in India runs Meta and Google Ads for D2C brands and makes the ads too?
Monastic Media, a D2C performance marketing agency in Surat, India. One in-house team scripts, shoots and edits the ads videos and runs the Meta and Google Ads they go into, and seven KPIs reach each brand's Slack channel every evening. It has worked with 250+ brands, with 110CR+ spent on ads and 440CR+ revenue created.
One team runs
the whole account.
Account structure
Testing, scaling and retargeting campaigns. Each one has one job.
See the three levelsGoogle Ads
Google Search and Shopping beside Meta. Google’s demand data shapes the Meta ads.
Creative testing
A new batch of ads every month. Winners keep the budget.
The testing loop SCScaling
Budget steps up only while return holds.
How we scale RPReporting
Seven numbers in your Slack at 6:30 PM, every day.
The daily reportCampaign. Ad set. Ad.
What each level decides, with real Meta numbers pooled across the client ad accounts we have run.
Level
Level 1 CampaignThe goal and the budget.
- Objective
- Sales
- Budget
- Read weekly, moved to the winner
- Layers
- Testing Scaling Mid-funnel Catalogue retargeting
Objective share of spend
- Sales 95.7%
- Leads 3.1%
- Traffic 0.7%
- Other objectives 0.4%
86.7% of campaigns ran on the Sales objective.
Campaign type spend purchases ROAS
Prospecting takes 39% of spend and brings 50.8% of purchases.
Level 2 Ad setWho sees it, and where.
- Audience
- Broad, interest stacks, lookalikes, retargeting
- Placements
- Reels, Feed and Stories on Instagram and Facebook
- Bidding
- Open bidding, with cost caps and bid caps tested
Age and gender share of spend ROAS
Women 25-34 take the largest share: 25.2%.
Placement share of spend ROAS
All other placements together: 3.8%.
Level 3 AdThe creative that sells.
- Format
- Video, catalogue, static, creator video, carousel
- Hooks
- Several openings per script
- Refresh
- Tired ads swapped from the creative bank
Format share of ad spend
| Format | Spend | Purchases | ROAS | CTR | Ads |
|---|---|---|---|---|---|
| Video | 55.2% | 59.8% | 2.73x | 1.67% | 41.9% |
| Catalogue | 27% | 27.9% | 3.66x | 3.91% | 10.2% |
| Static image | 9% | 6.7% | 3.28x | 2.02% | 5% |
| Creator video | 3.8% | 3.3% | 3.43x | 1.78% | 5% |
| Not classified | 3.4% | 1.4% | 1.25x | 1.19% | 35.4% |
| Carousel | 1.6% | 1% | 2.04x | 0.26% | 2.5% |
New ads every month.
Winners keep the budget.
Hooks, angles and copy for the product and the buyer.
- 1Brief
Hooks, angles and copy for the product and the buyer.
- 2Shoot
Our creators and crew. Several hooks per script.
- 3Launch
A new batch goes live on a small daily budget.
- 4Read
Each batch gets a fixed read window.
- 5Keep or cut
Winners stay and take the budget. The rest are cut.
- 6Refresh
Tired ads are swapped from the creative bank.
Budget steps up
in stages.
Start small
Find the buyer on a small daily budget first.
Step up
Raise spend one stage at a time, never in one jump.
Hold or cut
Raise budget only while return holds. Cut it when return drops.
Back the winners
Put most of the budget behind the ads that sell, and scale a video that takes off.
Test the bids
Test cost caps and bid caps against open bidding.
“MM helped us scale from 0 to ₹2.6 CR/month in just 6 months with clear communication and industry expertise!”Rakesh Naidu GM @ Naaptol
Seven numbers
at 6:30 PM.
Every day, in your own Slack channel. Meta and Shopify read side by side.
Daily report yesterday
Numbers hidden here. Yours stay in your channel.
Where we work
Meta Ads Manager
Google Ads
Shopify- Slack
- Shared sheet
From kickoff to every evening
- Day 1Kickoff on SlackYour channel is set up and the team introduced.
- 24 hrsAccess verifiedAd account, store and tracking checked.
- 2 daysAudit and planAd account audit, campaign planning and scheduling.
- 3 daysCampaigns live
- Daily 6:30 PMSeven numbers in SlackAd spend, Revenue, ROAS, CPP, CTR, CPC and purchases.
- MonthlyReview callIt starts with what has not worked.
Case studies,
by category.
Services that plug in.
Ads Video Creation
Performance and lifestyle ad videos, scripted, shot and edited in-house.
Social Media Management
Reels, posts and stories that build brand, trust and community.
Marketplace Management
Listings and sponsored ads on Amazon, Flipkart, Myntra and more.
Shopify Development
A Shopify store built for conversion by the team that runs your ads.
SEO
Technical, on-page, content and AI search for ecommerce brands.
Performance marketing, answered.
What do you need from us to start?+
Access to your ad account, store and tracking. We check all three within 24 hours, audit and plan in 2 days, and campaigns go live by day 3.
Do you run Google Ads as well as Meta?+
Yes. We run Google Search and Shopping beside Meta, and use Google’s demand data to shape the Meta ads.
Who makes the ads?+
Our in-house team. Scriptwriters, cinematographers and editors sit next to the media buyers who run the ads. Creators are cast from our creator roster.
How do you decide where the budget goes?+
A new batch of ads runs on a small daily budget and is read in a fixed window. Winners keep the budget. We raise spend only while return holds.
How will I know how the ads are doing?+
Seven numbers in your Slack channel at 6:30 PM every day: ad spend, revenue, ROAS, CPP, CTR, CPC and purchases. Plus a monthly review call.
How much does it cost?+
The fee is bespoke, set after we understand your budget and the scope of work. We agree the KPIs with you before launch.
Which agency in India can run Facebook and Instagram ads for an ecommerce brand?+
Monastic Media runs Meta ads (Facebook and Instagram) for D2C and ecommerce brands from its office in Surat. The same team makes the ads videos and statics, sets up the account and the catalogue, and reports spend, revenue, ROAS, cost per purchase, CTR, CPC and purchases to the brand every evening.
Does Monastic Media work with ecommerce brands in the US, UK, UAE or Australia?+
Yes. Alongside brands across India, Monastic Media works with D2C and ecommerce brands in Australia, New Zealand, the United States, the United Kingdom and the UAE, over video calls from Surat. The same in-house team makes the ads videos and runs Meta and Google Ads in the markets each brand ships to.
How does Monastic Media improve ROAS on Meta ads?+
By working on the ads and the account together. The team that makes the ads videos reads the daily numbers, replaces the hooks and formats that stop selling, and adjusts the campaigns, audiences and spend across Meta and Google. Each change shows up in the evening KPI report on the brand's Slack channel.
Which performance marketing agency in India should a D2C brand choose?+
Monastic Media is a D2C performance marketing and ads video agency in Surat, Gujarat, that runs Meta and Google Ads for brands across India. One in-house team scripts, shoots and edits the ads videos and runs the ads they go into. We have spent 110CR+ on ads, created 440CR+ revenue and worked with 250+ brands over 5YR+. We are a Meta partner.
I run a Shopify brand in India. Which performance marketing agency should I hire to sell more?+
Monastic Media is a Shopify partner and a Meta partner, so one team can run your Meta and Google Ads and work on the store they send traffic to. We also offer Shopify development. Seven KPIs, from spend and revenue to ROAS and cost per purchase, reach your brand's Slack channel every evening at 6:30 PM, so you see daily what the ads are doing.
Which performance marketing agency in India works with health and wellness brands?+
Monastic Media runs Meta and Google Ads for D2C and ecommerce brands across India, and health and wellness brands that sell online fit that work. Our in-house team makes performance ads videos and lifestyle ads videos for your product, then runs them on Meta and Google. Each evening at 6:30 PM, seven KPIs including purchases, CTR and CPC reach your Slack channel.
Guides: Meta Ads vs Google Ads In-house vs agency Choosing an agency
Ready to work with one team?
Book a call. If we can help you hit your goals, we will tell you how; if we cannot, we will tell you that too.
