Jewellery case study: ₹8.6L to ₹39.6L monthly revenue in 12 months
Case study
Start to month 12
The two months in our records: the month we started and month 12. The dashed line only joins them. The months in between were not recorded, so no figure is shown for them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹2,30,000 | ₹8,60,000 | ₹3.74 |
| Months 1–11 | Not recorded | ||
| Month 12 | ₹9,00,000 | ₹39,60,000 | ₹4.40 |
| Change | +₹6,70,000 | +₹31,00,000 | – |
Analysis
What the numbers show
This jewellery brand worked with us on Meta ads and marketplace management. When we started, it made ₹8.6L a month in revenue. 12 months later, in 2025, it made ₹39.6L a month.
In plain numbers: monthly revenue went from ₹8.6L to ₹39.6L in 12 months. Month 12 was 4.6 times the starting month, ₹31L more than the month we started (+360%). Spread over the 12 months, that is an average rise of about ₹2.6L a month.
Ad spend went from ₹2.3L in the starting month to ₹9L in month 12. Revenue came to ₹3.74 for each ₹1 of ad spend at the start and ₹4.40 in month 12. So revenue rose faster than ad spend.
Next to the other 24 real jewellery cases in our records, this brand had a bigger rise against its own starting month than 19 of them, had the longest time of the 25 and ended at a higher monthly revenue than 13. The middle case of the 25 reached 3.8 times its starting month (13 of the 25 reached that or less), and the middle time taken was 8 months (17 of the 25 took that long or less).
This brand: 4.6xMiddle case: 3.8x
Budget
Ad spend and revenue start and month 12
- Ad spend, start₹2,30,000
- Revenue, start₹8,60,000₹3.74 of revenue for each ₹1 of ad spend
- Ad spend, month 12₹9,00,000
- Revenue, month 12₹39,60,000₹4.40 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹4.40 in month 12, against ₹3.74 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what usually holds back a jewellery brand, from our own jewellery guide.
Trust comes first. The buyer cannot touch the piece, worries about purity and finish, and often buys for an occasion or as a gift. How a piece sits on skin is hard to judge from a flat photo.
How we usually run meta ads and marketplace management for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Show the piece up close
What we do
Reels show the piece on a real hand, ear or neck in daylight, close enough to see the finish. Reviews with photos, the hallmark and the return policy go to people who viewed a product.
A few campaigns, one job each
What we do
We keep a small set of campaigns, each with one job. One tests new ads, one puts more money behind the ads that sell, and one brings back people who visited.
Listings that sell
What we do
Keyword-led titles, bullets and back-end terms, with images and A+ content that sell.
Keep the terms that sell
What we do
Terms that sell move into exact-match campaigns with their own bids. Terms that spend without selling become negatives.
Bids follow stock
What we do
Bids follow ACoS and stock. Low stock means lower bids, and ads pause on products that are out of stock.
A report every week
What we do
Sales, ads and stock, per marketplace, every week.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 12
- Start
The month we started work with the brand.
- Revenue ₹8.6L
- Ad spend ₹2.3L
- Revenue per ₹1 of ad spend ₹3.74
- Month 12 2025
12 months later, in 2025.
- Revenue ₹39.6L
- Ad spend ₹9L
- Revenue per ₹1 of ad spend ₹4.40
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹8.6L) and in month 12 (₹39.6L), 12 months later, in 2025. Ad spend in those two months comes from the same records (₹2.3L and ₹9L).
The chart puts those two months on a line of the real number of months and joins them with a dashed line. We do not have the months in between, so the page shows no figure for them.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, the average rise a month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 25 of them are jewellery brands, and this page is one of them. The middle case is the one in the middle when all 25 are put in order.
Questions
Questions founders ask
How long did it take?+
12 months. The ending month was in 2025.
What did we run for this brand?+
Meta ads and marketplace management.
Why does the chart show only two months?+
Our team gave us the starting and the ending month for this brand. We publish only the numbers we have, so the months in between are left out.
This work ran on our performance marketing and marketplace management services. Our jewellery guide explains how we usually run brands in this category. Want to talk about your brand? Book a call.
More Jewellery case studies
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