Kids and baby case study: ₹29.9L to ₹1.2Cr monthly revenue in 1 month
Case study
Start to month 1
The two months in our records: the month we started and month 1. The dashed line only joins them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹7,90,000 | ₹29,90,000 | ₹3.78 |
| Month 1 | ₹24,00,000 | ₹1,20,00,000 | ₹5.00 |
| Change | +₹16,10,000 | +₹90,10,000 | – |
Analysis
What the numbers show
This kids and baby brand worked with us on Meta ads, Google Ads and ad videos. When we started, it made ₹29.9L a month in revenue. 1 month later, in 2025, it made ₹1.2Cr a month.
In plain numbers: monthly revenue went from ₹29.9L to ₹1.2Cr in 1 month. Month 1 was 4 times the starting month, ₹90.1L more than the month we started (+301%).
Ad spend went from ₹7.9L in the starting month to ₹24L in month 1. Revenue came to ₹3.78 for each ₹1 of ad spend at the start and ₹5.00 in month 1. So revenue rose faster than ad spend.
Next to the other 20 real kids and baby cases in our records, this brand had a bigger rise against its own starting month than 9 of them, had the shortest time of all 21 and ended at a higher monthly revenue than 16. The middle case of the 21 reached 4.2 times its starting month (11 of the 21 reached that or less), and the middle time taken was 6 months (12 of the 21 took that long or less).
This brand: 4xMiddle case: 4.2x
Budget
Ad spend and revenue start and month 1
- Ad spend, start₹7,90,000
- Revenue, start₹29,90,000₹3.78 of revenue for each ₹1 of ad spend
- Ad spend, month 1₹24,00,000
- Revenue, month 1₹1,20,00,000₹5.00 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹5.00 in month 1, against ₹3.78 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what usually holds back a kids brand, from our own kids brand guide.
The common mistakes in this category are leading with discounts before showing safety proof, using stock-looking pictures instead of real use, and treating every order as a one-time sale instead of the start of years of buying.
How we usually run meta ads, Google Ads and ad videos for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Real use, not posed shots
What we do
Ads open with a moment parents know and show the product in real use, and campaigns are split by life stage so each one shows what it returns.
Scripts first, approved by the brand
What we do
Our in-house team writes every script and its opening lines, and each brand approves every script before we shoot.
Several openings per video
What we do
Each video gets several openings, and each opening runs as its own ad.
Google beside Meta
What we do
Google Search and Shopping run beside the Meta ads. Meta finds new buyers, Google catches the people already searching, and what they search for shapes the next Meta ads.
New videos before the old ones wear out
What we do
New openings and new creators go live on the ideas that already sell, before the old videos wear out.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 1
- Start
The month we started work with the brand.
- Revenue ₹29.9L
- Ad spend ₹7.9L
- Revenue per ₹1 of ad spend ₹3.78
- Month 1 2025
1 month later, in 2025.
- Revenue ₹1.2Cr
- Ad spend ₹24L
- Revenue per ₹1 of ad spend ₹5.00
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹29.9L) and in month 1 (₹1.2Cr), 1 month later, in 2025. Ad spend in those two months comes from the same records (₹7.9L and ₹24L).
The chart puts the two months side by side and joins them with a dashed line.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 21 of them are kids and baby brands, and this page is one of them. The middle case is the one in the middle when all 21 are put in order.
Questions
Questions founders ask
How long did it take?+
1 month. The ending month was in 2025.
What did we run for this brand?+
Meta ads, Google Ads and ad videos.
This work ran on our performance marketing and ads videos services. Our kids brand guide explains how we usually run brands in this category. Want to talk about your brand? Book a call.
More Kids and baby case studies
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