Kids and baby case study: ₹70K to ₹2.4L monthly revenue in 4 months
Case study
Start to month 4
The two months in our records: the month we started and month 4. The dashed line only joins them. The months in between were not recorded, so no figure is shown for them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹20,000 | ₹70,000 | ₹3.50 |
| Months 1–3 | Not recorded | ||
| Month 4 | ₹50,000 | ₹2,40,000 | ₹4.80 |
| Change | +₹30,000 | +₹1,70,000 | – |
Analysis
What the numbers show
This kids and baby brand worked with us on Meta ads and UGC videos. When we started, it made ₹70K a month in revenue. 4 months later, in 2022, it made ₹2.4L a month.
In plain numbers: monthly revenue went from ₹70K to ₹2.4L in 4 months. Month 4 was 3.4 times the starting month, ₹1.7L more than the month we started (+243%). Spread over the 4 months, that is an average rise of about ₹42K a month.
Ad spend went from ₹20K in the starting month to ₹50K in month 4. Revenue came to ₹3.50 for each ₹1 of ad spend at the start and ₹4.80 in month 4. So revenue rose faster than ad spend.
Next to the other 20 real kids and baby cases in our records, this brand had a bigger rise against its own starting month than 5 of them, took fewer months than 13 (the same as 3) and had the lowest ending monthly revenue of the 21. The middle case of the 21 reached 4.2 times its starting month (11 of the 21 reached that or less), and the middle time taken was 6 months (12 of the 21 took that long or less).
This brand: 3.4xMiddle case: 4.2x
Budget
Ad spend and revenue start and month 4
- Ad spend, start₹20,000
- Revenue, start₹70,000₹3.50 of revenue for each ₹1 of ad spend
- Ad spend, month 4₹50,000
- Revenue, month 4₹2,40,000₹4.80 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹4.80 in month 4, against ₹3.50 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what usually holds back a kids brand, from our own kids brand guide.
The common mistakes in this category are leading with discounts before showing safety proof, using stock-looking pictures instead of real use, and treating every order as a one-time sale instead of the start of years of buying.
How we usually run meta ads and UGC videos for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Real use, not posed shots
What we do
Ads open with a moment parents know and show the product in real use, and campaigns are split by life stage so each one shows what it returns.
Creators who fit the buyer
What we do
Creators are cast for each brief from our own roster, picked to suit the brand's buyers and its category.
Scripts first, approved by the brand
What we do
Our in-house team writes every script and its opening lines, and each brand approves every script before we shoot.
Made in-house, start to finish
What we do
Scripts, shoots, editing and subtitles are all done by our own team, and the brand gets every video with full usage rights.
Several openings per video
What we do
Each video gets several openings, and each opening runs as its own ad.
Keep or cut
What we do
Budget moves to the videos that sell. Weak openings are switched off.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 4
- Start
The month we started work with the brand.
- Revenue ₹70K
- Ad spend ₹20K
- Revenue per ₹1 of ad spend ₹3.50
- Month 4 2022
4 months later, in 2022.
- Revenue ₹2.4L
- Ad spend ₹50K
- Revenue per ₹1 of ad spend ₹4.80
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹70K) and in month 4 (₹2.4L), 4 months later, in 2022. Ad spend in those two months comes from the same records (₹20K and ₹50K).
The chart puts those two months on a line of the real number of months and joins them with a dashed line. We do not have the months in between, so the page shows no figure for them.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, the average rise a month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 21 of them are kids and baby brands, and this page is one of them. The middle case is the one in the middle when all 21 are put in order.
Questions
Questions founders ask
How long did it take?+
4 months. The ending month was in 2022.
What did we run for this brand?+
Meta ads and UGC videos.
Why does the chart show only two months?+
Our team gave us the starting and the ending month for this brand. We publish only the numbers we have, so the months in between are left out.
This work ran on our performance marketing and ads videos services. Our kids brand guide explains how we usually run brands in this category. Want to talk about your brand? Book a call.
More Kids and baby case studies
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