Pet products case study: ₹60K to ₹2.5L monthly revenue in 12 months
Case study
Start to month 12
The two months in our records: the month we started and month 12. The dashed line only joins them. The months in between were not recorded, so no figure is shown for them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹20,000 | ₹60,000 | ₹3.00 |
| Months 1–11 | Not recorded | ||
| Month 12 | ₹70,000 | ₹2,50,000 | ₹3.57 |
| Change | +₹50,000 | +₹1,90,000 | – |
Analysis
What the numbers show
This pet products brand worked with us on Meta ads and UGC videos. When we started, it made ₹60K a month in revenue. 12 months later, in 2025, it made ₹2.5L a month.
In plain numbers: monthly revenue went from ₹60K to ₹2.5L in 12 months. Month 12 was 4.2 times the starting month, ₹1.9L more than the month we started (+317%). Spread over the 12 months, that is an average rise of about ₹16K a month.
Ad spend went from ₹20K in the starting month to ₹70K in month 12. Revenue came to ₹3.00 for each ₹1 of ad spend at the start and ₹3.57 in month 12. So revenue rose faster than ad spend.
Next to the other 15 real pet products cases in our records, this brand had a bigger rise against its own starting month than 9 of them, had the longest time of the 16 and had the lowest ending monthly revenue of the 16. The middle case of the 16 reached 3.8 times its starting month (8 of the 16 reached that or less), and the middle time taken was 8 months (9 of the 16 took that long or less).
This brand: 4.2xMiddle case: 3.8x
Budget
Ad spend and revenue start and month 12
- Ad spend, start₹20,000
- Revenue, start₹60,000₹3.00 of revenue for each ₹1 of ad spend
- Ad spend, month 12₹70,000
- Revenue, month 12₹2,50,000₹3.57 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹3.57 in month 12, against ₹3.00 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what we often see.
Many brands in the case studies we have published came to us with one of three problems: too many campaigns doing the same job, ads that gave no clear reason to buy, or a website that lost buyers between the ad and the checkout.
How we usually run meta ads and UGC videos for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Creators who fit the buyer
What we do
Creators are cast for each brief from our own roster, picked to suit the brand's buyers and its category.
Scripts first, approved by the brand
What we do
Our in-house team writes every script and its opening lines, and each brand approves every script before we shoot.
Made in-house, start to finish
What we do
Scripts, shoots, editing and subtitles are all done by our own team, and the brand gets every video with full usage rights.
Several openings per video
What we do
Each video gets several openings, and each opening runs as its own ad.
Keep or cut
What we do
Budget moves to the videos that sell. Weak openings are switched off.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 12
- Start
The month we started work with the brand.
- Revenue ₹60K
- Ad spend ₹20K
- Revenue per ₹1 of ad spend ₹3.00
- Month 12 2025
12 months later, in 2025.
- Revenue ₹2.5L
- Ad spend ₹70K
- Revenue per ₹1 of ad spend ₹3.57
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹60K) and in month 12 (₹2.5L), 12 months later, in 2025. Ad spend in those two months comes from the same records (₹20K and ₹70K).
The chart puts those two months on a line of the real number of months and joins them with a dashed line. We do not have the months in between, so the page shows no figure for them.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, the average rise a month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 16 of them are pet products brands, and this page is one of them. The middle case is the one in the middle when all 16 are put in order.
Questions
Questions founders ask
How long did it take?+
12 months. The ending month was in 2025.
What did we run for this brand?+
Meta ads and UGC videos.
Why does the chart show only two months?+
Our team gave us the starting and the ending month for this brand. We publish only the numbers we have, so the months in between are left out.
This work ran on our performance marketing and ads videos services. Want to talk about your brand? Book a call.
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