Stationery and office case study: ₹12.1L to ₹1.1Cr monthly revenue in 4 months
Start to month 4
Months in between are calculated from the starting and ending month.
Revenue by month
| Month | Ad spend | Revenue | Change on the month | Revenue per ₹1 of ad spend | ≈ Orders | ≈ Cost per order |
|---|---|---|---|---|---|---|
| Start | ₹3,30,000 | ₹12,10,000 | – | ₹3.67 | 777 | ₹425 |
| Month 1 | ₹5,38,000 | ₹21,00,000 | +₹8,90,000 | ₹3.90 | 1,350 | ₹399 |
| Month 2 | ₹8,77,000 | ₹36,43,000 | +₹15,43,000 | ₹4.15 | 2,340 | ₹375 |
| Month 3 | ₹14,29,000 | ₹63,22,000 | +₹26,79,000 | ₹4.42 | 4,060 | ₹352 |
| Month 4 | ₹23,30,000 | ₹1,09,70,000 | +₹46,48,000 | ₹4.71 | 7,040 | ₹331 |
| Total, months 1–4 | ₹51,74,000 | ₹2,30,35,000 | – | ₹4.45 | 14,800 | ₹350 |
| Change | +₹20,00,000 | +₹97,60,000 | – | – | – | – |
Analysis
What the numbers show
This stationery and office brand worked with us on Meta ads and social media management. When we started, it made ₹12.1L a month in revenue. 4 months later, in 2025, it made ₹1.1Cr a month.
That is 9.1 times the starting month: ₹97.6L more a month, or +807%. Across the 4 months, revenue rose 73.5% a month on average.
Ad spend went from ₹3.3L in the starting month to ₹23.3L in month 4. Revenue came to ₹3.67 for each ₹1 of ad spend at the start and ₹4.71 in month 4. So revenue rose faster than ad spend.
Funnel, ad view to order month 4
Ad spend, month 4 ₹23.3LStart ₹3.3L
- Ad views ≈ 97,90,000Start ≈ 13,90,000
- Clicks to the store ≈ 1,96,000≈ 2% of ad views Start ≈ 27,700
- Orders ≈ 7,040≈ 3.6 orders for every 100 clicks Start ≈ 777
Revenue, month 4 ₹1.1CrStart ₹12.1L
Investment
Where the budget goes
New-customer ads ≈ 76%Return-visitor ads ≈ 12%Creative tests ≈ 12%
| Part of the budget | Share of ad spend | Ad spend, 4 months | Ad spend, month 4 |
|---|---|---|---|
| New-customer ads | ≈ 76% | ≈ ₹39.3L | ≈ ₹17.7L |
| Return-visitor ads | ≈ 12% | ≈ ₹6.2L | ≈ ₹2.8L |
| Creative tests | ≈ 12% | ≈ ₹6.2L | ≈ ₹2.8L |
- New-customer ads. Most of the budget goes to the campaign that finds new customers. It carries the ads that have already proved they sell.
- Return-visitor ads. Reviews, demos, offer reminders and catalogue ads for people who visited, added to cart or watched a video. Past buyers are left out.
- Creative tests. New ads start in their own test on a small daily budget, so a weak batch never drags down the campaign that pays the bills.
Revenue per ₹1
Ad spend and revenue start and month 4
- Ad spend, start₹3,30,000
- Revenue, start₹12,10,000₹3.67 of revenue for each ₹1 of ad spend
- Ad spend, month 4₹23,30,000
- Revenue, month 4₹1,09,70,000₹4.71 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹4.71 in month 4, against ₹3.67 at the start
Creative: how we run it and why
What we make
- We make ad videos, creator videos, static images, carousels and catalogue ads.
- Every month we make five to six reels, five to six posts or carousels and 12 to 15 stories.
- The Meta ads run from the same page, and a live, current page makes them look trusted.
- We make creator videos, product demos, static images, carousels and catalogue ads for the products that sell.
- Video55.2%
- Catalogue ads27%
- Static images9%
- Creator videos3.8%
- Carousels1.6%
How we keep the winners and replace tired ads
- The openings come at the buyer from different sides: the problem and its fix, curiosity, proof from other buyers and the plain benefit.
- New ads go live in their own test on a small daily budget, with the same money for each idea.
- We judge each idea after five to seven days, once it has spent two to three times the cost per purchase we agree with the brand.
- When an ad is shown more often and fewer people click, it is wearing out. Its replacement goes live before it stops selling.
- We change the smallest part that has stopped working. A new opening comes first, then a new middle, then a new idea.
- Refreshed ads go up as new ads, so the old winner keeps selling while the new one proves itself.
- Each month we read what performed and shape the next month around it.
Why we run it this way
- Across the client ad accounts we have run, the top 10% of ads take 53% of the ad spend, and 3 in 4 ads stop running within a month.
- On Meta the ad itself decides who sees it, so new ads are the main lever we have.
- Ads tire, and one winner rarely lasts more than a few weeks at high spend.
How we run it, and how it works
Meta ads and social media management for 4 months, with ad spend going from ₹3.3L to ₹23.3L a month: that is what we ran here. The steps below are how we run it.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
A few campaigns, one job each
What we do
We keep a small set of campaigns, each with one job. One tests new ads, one puts more money behind the ads that sell, and one brings back people who visited.
A new batch of ads every month
What we do
Each batch goes live on a small daily budget, and we judge it after a set number of days. The ads that sell keep the budget. The rest are cut.
A month of posts, shared ahead
What we do
Every post for the month is shared a week ahead for the brand to review, and nothing goes live without the brand's OK.
Reels and posts made in-house
What we do
Reels are scripted, shot and edited in-house, and posts and carousels are designed in the brand's style, around a few clear themes so the feed reads as one brand.
Replies every day
What we do
Comments, DMs and tagged posts are checked every day, and questions are answered in the brand's voice.
How it works
The team that runs the campaigns also writes, shoots and edits the ads, all in-house in Surat, so what the numbers show goes straight into the next ad.
Month by month
- Start
The month we started work with the brand.
- Revenue ₹12.1L
- Ad spend ₹3.3L
- Revenue per ₹1 of ad spend ₹3.67
- Month 1
Campaigns go live in the first week, and the first batch of new ads goes into its own test. We audit the page, the competitors and what already works, and set a few clear content themes.
- Revenue ₹21L
- Ad spend ₹5.4L
- Revenue per ₹1 of ad spend ₹3.90
- Month 2
The next batches of ads build on what won in the first month. Ads that did not sell are switched off, and the budget moves to the winners. Monthly revenue passed 3 times the starting month.
- Revenue ₹36.4L
- Ad spend ₹8.8L
- Revenue per ₹1 of ad spend ₹4.15
- Month 3
More budget goes behind the ads that sell, one step at a time, while the return holds. We test new angles and offers, and get the ads ready for the next sale season. Monthly revenue passed 5 times the starting month.
- Revenue ₹63.2L
- Ad spend ₹14.3L
- Revenue per ₹1 of ad spend ₹4.42
- Month 4 2025
The month opens with a review call that starts with what has not worked. Monthly revenue in month 4: ₹1.1Cr, 9.1 times the starting month.
- Revenue ₹1.1Cr
- Ad spend ₹23.3L
- Revenue per ₹1 of ad spend ₹4.71
How to read these numbers
Monthly revenue is the brand’s revenue in one month: ₹12.1L in the month we started and ₹1.1Cr in month 4, in 2025.
Ad spend is the money that went into ads that month (₹3.3L at the start, ₹23.3L in month 4). Revenue per ₹1 of ad spend divides the month’s revenue by its ad spend: ₹3.67 at the start, ₹4.71 in month 4.
Times the starting month is month 4’s revenue divided by the starting month’s (9.1x). The rise each month (73.5%) is the average monthly rise, in per cent, from the start to month 4. Total revenue adds up months 1 to 4 (₹2.3Cr).
Orders are revenue divided by the average order value (≈ ₹1,558). Clicks are ad spend divided by the cost per click (≈ ₹11.90), and ad views are clicks divided by the click rate (≈ 2%). Cost per order is ad spend divided by orders.
Questions founders ask
How long did it take?+
4 months. The ending month was in 2025.
What did we run for this brand?+
Meta ads and social media management.
How much did ad spend change?+
From ₹3.3L in the starting month to ₹23.3L in month 4.
How much revenue came for each ₹1 of ad spend?+
₹3.67 at the start and ₹4.71 in month 4.
This work ran on our performance marketing and social media management services. Want to talk about your brand? Book a call.
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