Ethnic wear case study: ₹8.3L to ₹1.4Cr monthly revenue in 8 months
Case study
Start to month 8
The two months in our records: the month we started and month 8. The dashed line only joins them. The months in between were not recorded, so no figure is shown for them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹2,90,000 | ₹8,30,000 | ₹2.86 |
| Months 1–7 | Not recorded | ||
| Month 8 | ₹31,80,000 | ₹1,39,90,000 | ₹4.40 |
| Change | +₹28,90,000 | +₹1,31,60,000 | – |
Analysis
What the numbers show
This ethnic wear brand worked with us on ad videos, performance marketing and Shopify CRO. When we started, it made ₹8.3L a month in revenue. 8 months later, in 2024, it made ₹1.4Cr a month.
In plain numbers: monthly revenue went from ₹8.3L to ₹1.4Cr in 8 months. Month 8 was 16.9 times the starting month, ₹1.32Cr more than the month we started (+1,586%). Spread over the 8 months, that is an average rise of about ₹16.4L a month.
Ad spend went from ₹2.9L in the starting month to ₹31.8L in month 8. Revenue came to ₹2.86 for each ₹1 of ad spend at the start and ₹4.40 in month 8. So revenue rose faster than ad spend.
Next to the other 10 real ethnic wear cases in our records, this brand had a bigger rise against its own starting month than 9 of them, took fewer months than 2 (the same as 1) and ended at a higher monthly revenue than 8. The middle case of the 11 reached 4.7 times its starting month (6 of the 11 reached that or less), and the middle time taken was 6 months (7 of the 11 took that long or less).
This brand: 16.9xMiddle case: 4.7x
Budget
Ad spend and revenue start and month 8
- Ad spend, start₹2,90,000
- Revenue, start₹8,30,000₹2.86 of revenue for each ₹1 of ad spend
- Ad spend, month 8₹31,80,000
- Revenue, month 8₹1,39,90,000₹4.40 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹4.40 in month 8, against ₹2.86 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what usually holds back a fashion and apparel brand, from our own fashion brand guide.
Fit decides the sale and the return. Catalogues are large and change fast, and discount seasons train buyers.
How we usually run ad videos, performance marketing and Shopify CRO for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Clothes on real people
What we do
Creators wear the product in their own life, which reads as a recommendation, and we judge return on ad spend on revenue kept after returns, not on orders placed.
Scripts first, approved by the brand
What we do
Our in-house team writes every script and its opening lines, and each brand approves every script before we shoot.
Several openings per video
What we do
Each video gets several openings, and each opening runs as its own ad.
A checkout that converts
What we do
Fewer steps to pay, trust badges and payment icons where people decide, Cash on Delivery with one-click checkout, and cart recovery switched on.
Fast on every phone
What we do
Every page is checked for how fast it shows and how fast a tap gets a response, and the store is tested on phones, tablets and desktop.
Every sale recorded before launch
What we do
The Meta Pixel, the Conversions API, Google Ads and GA4 are set up and tested with purchase value before the store goes live.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 8
- Start
The month we started work with the brand.
- Revenue ₹8.3L
- Ad spend ₹2.9L
- Revenue per ₹1 of ad spend ₹2.86
- Month 8 2024
8 months later, in 2024.
- Revenue ₹1.4Cr
- Ad spend ₹31.8L
- Revenue per ₹1 of ad spend ₹4.40
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹8.3L) and in month 8 (₹1.4Cr), 8 months later, in 2024. Ad spend in those two months comes from the same records (₹2.9L and ₹31.8L).
The chart puts those two months on a line of the real number of months and joins them with a dashed line. We do not have the months in between, so the page shows no figure for them.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, the average rise a month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 11 of them are ethnic wear brands, and this page is one of them. The middle case is the one in the middle when all 11 are put in order.
Questions
Questions founders ask
How long did it take?+
8 months. The ending month was in 2024.
What did we run for this brand?+
Ad videos, performance marketing and Shopify CRO.
Why does the chart show only two months?+
Our team gave us the starting and the ending month for this brand. We publish only the numbers we have, so the months in between are left out.
This work ran on our ads videos, performance marketing and Shopify development services. Our fashion brand guide explains how we usually run brands in this category. Want to talk about your brand? Book a call.
More Ethnic wear case studies
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