Fashion and apparel case study: ₹90K to ₹3.9L monthly revenue in 10 months
Case study
Start to month 10
The two months in our records: the month we started and month 10. The dashed line only joins them. The months in between were not recorded, so no figure is shown for them.
Revenue by month
| Month | Ad spend | Revenue | Revenue per ₹1 of ad spend |
|---|---|---|---|
| Start | ₹20,000 | ₹90,000 | ₹4.50 |
| Months 1–9 | Not recorded | ||
| Month 10 | ₹1,00,000 | ₹3,90,000 | ₹3.90 |
| Change | +₹80,000 | +₹3,00,000 | – |
Analysis
What the numbers show
This fashion and apparel brand worked with us on Meta ads and social media management. When we started, it made ₹90K a month in revenue. 10 months later, in 2023, it made ₹3.9L a month.
In plain numbers: monthly revenue went from ₹90K to ₹3.9L in 10 months. Month 10 was 4.3 times the starting month, ₹3L more than the month we started (+333%). Spread over the 10 months, that is an average rise of about ₹30K a month.
Ad spend went from ₹20K in the starting month to ₹1L in month 10. Revenue came to ₹4.50 for each ₹1 of ad spend at the start and ₹3.90 in month 10. So ad spend rose faster than revenue.
Next to the other 21 real fashion and apparel cases in our records, this brand had a bigger rise against its own starting month than 10 of them, took fewer months than 2 (the same as 1) and ended at a higher monthly revenue than 6. The middle case of the 22 reached 4.3 times its starting month (11 of the 22 reached that or less), and the middle time taken was 6 months (11 of the 22 took that long or less).
This brand: 4.3xMiddle case: 4.3x
Budget
Ad spend and revenue start and month 10
- Ad spend, start₹20,000
- Revenue, start₹90,000₹4.50 of revenue for each ₹1 of ad spend
- Ad spend, month 10₹1,00,000
- Revenue, month 10₹3,90,000₹3.90 of revenue for each ₹1 of ad spend
Revenue for each ₹1 of ad spend: ₹3.90 in month 10, against ₹4.50 at the start worked out
How we run it
How we run it, why, and how it works
Why
We do not have this brand's account notes from that time, so here is what usually holds back a fashion and apparel brand, from our own fashion brand guide.
Fit decides the sale and the return. Catalogues are large and change fast, and discount seasons train buyers.
How we usually run meta ads and social media management for a brand like this, from our own service pages and guides.
Read the account first
What we do
We get access to the ad account and the store, check that sales are recorded correctly, and read the past campaigns before we change anything.
Clothes on real people
What we do
Creators wear the product in their own life, which reads as a recommendation, and we judge return on ad spend on revenue kept after returns, not on orders placed.
A few campaigns, one job each
What we do
We keep a small set of campaigns, each with one job. One tests new ads, one puts more money behind the ads that sell, and one brings back people who visited.
A new batch of ads every month
What we do
Each batch goes live on a small daily budget, and we judge it after a set number of days. The ads that sell keep the budget. The rest are cut.
A month of posts, shared ahead
What we do
Every post for the month is shared a week ahead for the brand to review, and nothing goes live without the brand's OK.
Reels and posts made in-house
What we do
Reels are scripted, shot and edited in-house, and posts and carousels are designed in the brand's style, around a few clear themes so the feed reads as one brand.
Replies every day
What we do
Comments, DMs and tagged posts are checked every day, and questions are answered in the brand's voice.
How it works, for every brand
One in-house team in Surat writes, shoots and edits the ad videos and runs the Meta and Google campaigns they go into, so the people who see the numbers are the people who make the next ad.
On record
Start and month 10
- Start
The month we started work with the brand.
- Revenue ₹90K
- Ad spend ₹20K
- Revenue per ₹1 of ad spend ₹4.50
- Month 10 2023
10 months later, in 2023.
- Revenue ₹3.9L
- Ad spend ₹1L
- Revenue per ₹1 of ad spend ₹3.90
The numbers
How to read these numbers
Our records hold two months for this brand: monthly revenue in the month we started (₹90K) and in month 10 (₹3.9L), 10 months later, in 2023. Ad spend in those two months comes from the same records (₹20K and ₹1L).
The chart puts those two months on a line of the real number of months and joins them with a dashed line. We do not have the months in between, so the page shows no figure for them.
Figures marked “worked out” are plain sums of those numbers: the rise in rupees and in per cent, how many times the starting month, the average rise a month, and revenue for each ₹1 of ad spend (revenue divided by ad spend in the same month).
The comparison uses only the 200 real cases in our records. 22 of them are fashion and apparel brands, and this page is one of them. The middle case is the one in the middle when all 22 are put in order.
Questions
Questions founders ask
How long did it take?+
10 months. The ending month was in 2023.
What did we run for this brand?+
Meta ads and social media management.
Why does the chart show only two months?+
Our team gave us the starting and the ending month for this brand. We publish only the numbers we have, so the months in between are left out.
This work ran on our performance marketing and social media management services. Our fashion brand guide explains how we usually run brands in this category. Want to talk about your brand? Book a call.
More Fashion and apparel case studies
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