D2C brandDuration 5 monthsShared Sep 2025

D2C brand case study: 300% in 5 months, then 60% down after leaving

First shared on Om Panwala's LinkedIn on 3 Sep 2025. Every figure here is as we published it then.

300%

Growth, 5 months Then 60% down after leaving

First shared Sep 2025

Case study

What changed

The two numbers in the post300%

Period5 months

The first bar is growth over our 5 months. The second is how far revenue had fallen when they came back, measured from where they left us. One is a rise, the other a fall.

What the post said

What we shared	Figure
Growth with us	300% in 5 months
Off-season	Revenue stable, growth stopped
What needed attention	Fresh creatives, stronger UGC, a refined funnel
Agencies tried after us	Three, back-to-back
Time away	Two months
Revenue when they came back	Down 60%
The ask now	Back to the same level

Context

Where the brand stood

This is a D2C brand we scaled 300% in 5 months. Things ran smoothly until the off-season.

Om shared what happened next on LinkedIn in September 2025, in a post about brands that hop from agency to agency.

Problem

What was holding it back

When the off-season hit, revenue stayed stable but growth stopped. What needed attention was fresh creatives, stronger UGC and a refined funnel. Instead, the client went looking for faster growth with another agency.

Two months later, after three agencies back-to-back, they came back to us with revenue down 60% from where they had left us. The ask now is to get back to the same level.

What we did

What we changed

Scaled them over 5 months
We took the brand up 300% in 5 months, and things ran smoothly.
Held revenue in the off-season
When the off-season hit, revenue stayed stable. Growth stopped, but revenue did not fall.
The fix the off-season needed
The work was fresh creatives, stronger UGC and a refined funnel. The client went with another agency for faster growth instead.
Took them back
Two months and three agencies later, the brand came back to us, 60% down. The work now is getting back to the same level.

The numbers

How to read these numbers

The chart puts the two figures from the post side by side. The first bar is the 300% we scaled the brand by in 5 months. The second bar is the fall: when they came back, revenue was down 60% from where they had left us.

The post did not give revenue in rupees, so these are the only two figures. The bars measure different things, a rise and a fall, and are shown as the post stated them.

Growth with us300%

Time it took5 months

Agencies after usThree

Down on return60%

Result

Where it ended up

After 5 months with us the brand was up 300%. After two months and three agencies away, revenue was down 60% from where they had left off. They are back with us, and the ask is to get back to where they were.

For founders

What it means for a founder

Changing agencies is not how growth comes. In Om's words, it comes from consistency, patience, and being brutally honest about what actually needs fixing.

A flat stretch is not always the agency. Sometimes it is the season. Here revenue held through the off-season; only growth paused.

Sometimes it is the product. In the same post Om wrote about another brand we launched from scratch. We tried campaign structures, new angles, UGC and fresh hooks. The product was overpriced for the value it offered, and sales never picked up.

Sometimes it is impatience. Before you switch, ask what changed. In this brand's off-season the answer was fresh creatives, stronger UGC and a better funnel, work you can ask your current team for.

Questions