E-commerce brand case study: 3,908 orders in a single day from one creative
Case study
What changed
The post gave the day's orders and the jump in 24 hours (82%). It did not give the day before as a number, so the chart shows one bar.
The numbers we shared
| What we shared | Figure |
|---|---|
| Orders in a single day | 3,908 |
| Growth in 24 hours | 82% |
| Time spent on the creative | Over a month |
| What drove it | A single creative |
Context
Where the brand stood
This is an e-commerce brand whose campaigns we run. Om shared this result on LinkedIn on 28 December 2024.
The post is about one ad, and what went into making it.
Problem
What was holding it back
A day like this does not come from luck. The brand needed a creative that spoke to its audience well enough to shift the whole campaign.
That kind of ad has to be built on purpose: the right script, the right angle, the right design, and an opening that holds people.
What we did
What we changed
Worked on it with the client
For over a month we worked on the creative together with the client.
Refined the script
We refined the script until it fit the brand's audience.
Brainstormed angles
We brainstormed angles for the ad with the client.
Designed for the audience
We designed the creative to match what the brand's audience wants.
Got the first three seconds right
Every detail got attention, right down to the first three seconds of the ad.
Launched it
When we launched the creative, orders jumped 82% in 24 hours.
The numbers
How to read these numbers
The chart shows the one daily figure in the post: 3,908 orders in a single day. The post also said this was 82% growth in 24 hours.
It did not give the order count for the day before, so we do not print one.
Result
Where it ended up
After launch, the creative took the brand to 3,908 orders in a single day, up 82% in 24 hours. Om called it the result of a single creative that hit the mark.
For founders
What it means for a founder
Give your best ad time. This one took over a month of work on the script, the angles and the design before it ran.
Build it around your audience. In Om's words, great ads are built with a clear understanding of what the audience craves.
Spend time on the first three seconds. That is where this ad's detail work went.
One creative can move a whole campaign. The script, the design and the idea behind the ad are worth the time.
Questions
Questions founders ask
How long did the creative take to make?+
Over a month. We worked with the client on the script, the angles and the design, down to the first three seconds.
Sources
Where we shared this story
- Om Panwala's LinkedIn, 28 Dec 20243,908 orders in a single day. 82% growth in just 24 hours.
This work ran on our performance marketing service. Want the same for your brand? Book a call.
More results we shared
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