Women's fashion case study: ₹25L to ₹75L a month in 90 days
Case study
What changed
Start is the monthly revenue when we came in. Months 1 to 3 are the months the page lists.
The numbers we shared
| What we shared | Figure |
|---|---|
| Monthly revenue at the start | ₹25L |
| ROAS at the start | 3.1x |
| Past customers with no campaigns | 18,000 |
| Win-back ROAS, week 1 | 8.2x |
| Cross-sell ROAS | 4.4x |
| Loyalty repurchase ROAS | 6.1x |
| Added by these three, month 1 | ₹6L |
| Month 3 ROAS and ad spend | 5.0x on ₹15L |
| Month 3 CPP, AOV and orders | ₹278, ₹1,400, 5,400 orders |
Context
Where the brand stood
A women's fashion brand with a strong following: 42,000 Instagram followers, an 18% repeat customer rate and a loyal audience. Products ran from ₹999 to ₹2,999 across casual western, festive and fusion styles.
The founder had a marketing background and ran the ads herself with help from a part-time freelancer. The account had been live for 16 months and was set up well. It did ₹25L a month at a stable 3.1x ROAS.
Problem
What was holding it back
Stable was the problem. The account ran on autopilot and had stopped growing. One campaign had carried the revenue for 6 months. No new creative had gone in for 8 weeks, so the account ran on 4 ads. The winning campaign used a manual audience that had not been updated since it was built.
Any budget increase over 20% dropped ROAS, so the founder had stopped trying and believed the account had hit its ceiling. There were no win-back, loyalty or cross-sell campaigns, with 18,000 past customers getting no marketing at all.
What we did
What we changed
Start with existing customers
Before touching cold acquisition, we built three campaigns for the customer base. Win-back to buyers from 60 to 180 days ago ran at 8.2x ROAS in week 1. Cross-sell to recent buyers ran at 4.4x. A VIP early-access offer to people who had bought 3 or more times ran at 6.1x.
Keep the winner, build beside it
The old winning campaign kept running. Next to it we added an uncapped Advantage+ Shopping campaign across the full catalogue, and fresh 1%, 2% and 5% lookalikes from the last 6 months of purchasers.
A campaign per collection
Each new collection launch got its own 2-week campaign with collection-specific creative and a 3-day urgency window from launch day.
New creative every 2 weeks
At least 6 new creatives went in every 2 weeks, no exceptions: look book carousels, collection reels, single product videos and offer-led statics. Frequency on any one ad stayed below 3.0, so ROAS held as the budget grew.
The numbers
How to read these numbers
The chart is monthly revenue: ₹25L at the start, ₹37L in month 1, ₹55L in month 2 and ₹75.6L in month 3. The three existing-customer campaigns alone added ₹6L to month 1 with minimal spend.
Month 2 came from Advantage+ scaling and 2 new collection launches. In month 3 the account spent ₹15L at a 5.0x ROAS, with 5,400 orders, a ₹278 cost per purchase and an AOV of ₹1,400.
Result
Where it ended up
In 3 months monthly revenue went from ₹25L to ₹75.6L, and ROAS went from a stable 3.1x to 5.0x.
The ceiling was never there. It was an account that had stopped being managed actively. With new creative, new structure and new campaigns, it started growing straight away.
For founders
What it means for a founder
A steady ROAS can hide a stalled account. If no new creative has gone in for 8 weeks, you are not stable. You are coasting.
Market to the customers you already have. Win-back, cross-sell and loyalty campaigns added ₹6L here in month 1, before we had touched cold acquisition.
Do not switch off a winning campaign to restructure. Build the new campaigns beside it.
Put creative refresh on a calendar. Here it was at least 6 new ads every 2 weeks.
Questions
Questions founders ask
What did the existing-customer campaigns return?+
Win-back ran at 8.2x ROAS in week 1, cross-sell at 4.4x and loyalty repurchase at 6.1x. Together they added ₹6L in month 1.
How often was creative refreshed?+
At least 6 new creatives every 2 weeks, which kept frequency on any single ad below 3.0.
Sources
Where we shared this story
- Our website, 12 Jun 2026₹25L to ₹75L in 90 Days
- Our Google Business Profile, 22 Aug 2026₹25L to ₹75L in 90 Days
This work ran on our performance marketing service, and the fashion brand guide covers the wider approach. Want the same for your brand? Book a call.
More results we shared
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